North sea Jazz Re-Branding
The assignment
The client
Mediacollege Amsterdam
Target audience
People that wants to visit North sea Jazz festival
Skills
The assignment is to develop a whole new style of an existing festival. The festival I chose is North Sea Jazz Festival. It is a festival that originally revolves around Jazz, but over the years the festival has become very big and also plays RNB, Pop, Rock and Hip Hop. For the original website of the festival here is the link: https://www.northseajazz.com/nl/
The proces
Festival research
The brand value Energetic and Dynamic fit the festival. That which the festival radiates and the feeling you get from it.
Mindmap & moodboard
Style research
Style 1
Style 2
Style 3
Conclusion:
To determine the style for the festival I have developed 3 different styles. The style that I am going to develop is the first and the third style. This is because you can clearly see the brand value Dynamic in this. The style is chaotic, lively and colorful. This allows you to clearly see the brand value Dynamic. To further develop this style I have created a style board.
Styleboard
Style development
To develop the style I used a lot of Photoshop to edit the images. No filter was used. I made the drawings by hand on Procreate and you see them everywhere.
Prototype app festival
Folder
