Sustainable company
February '24 May '24
The assignment
The assignment was to make a cooperate identity for a sustainable company Ik ook van jou (in English; I love you to) This corporate identity includes a logo, letterhead, envelope and business card. Ik ook van jou is a company with the brand valuers; inclusivity, tolerance and diversity. The purpose of the company is create connections between people and mutual understanding. In this way, they want to make society more loving, tolerant, diverse and colorful. We had to come up with an idea for an event for the brand. I choose a speed dating event. And we had to make flyers of this event.
The client
Mediacollege Amsterdam
Target audience
People that are about thirty years old. From the LGBTQIAP community. But overall a very broad audience.
Software
Moodboard
The proces
Logo sketches
Corporate identity
For the house style I used cut-outs of the logo. I tested these in advance by sketching. I enlarged these cut-outs on the letterhead, envelope logo and business card. Because it is a sustainable company, this stationary would also all be made on sustainable recycled material.
Flyers
For the flyers I first made some sketches. I have incorporated many senses on the flyers. I did this because if you think of a mouth, eyes or hands, this is different for everyone and one of the brand values is diversity. Senses are also very applicable for speed dating, because you use them a lot. Your eyes you are able to see someone. With your mouth you are able to maybe give someone a kiss. And with the hands you are able to touch someone. To work out these sketches, I used a lot of photography. I photographed different models and captured them.
Results flyers
